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Promidea announces partnership renewal with Mondelēz International MEA


Continued retention and long-term growth of key strategic client

Promidea is excited to announce that we have been awarded a two-year contract with Mondelēz International Inc (MDLZ), as their official aggregator for BTL solutions across the MEA region.

The deal extends our current relationship with the food giant, which was initiated in 2014 in CEE countries as Premiums manager, and expanded to integrator BTL & Premiums Partner to GCC, Europe, and Africa in 2018. Following two successful years of delivering unified customer experience across shopper marketing initiatives, the partnership extension strengthens our collaboration and support for their regional strategy.

Promidea will leverage its technical and production expertise, along with an extensive, reliable vendor network and local insights, to develop and deliver retail marketing operations and loyalty programs for MDLZ brands such as Oreo and Cadbury Dairy Milk. Our approach fosters strategic creativity, better communication, transparency, and more efficient use of project resources, ultimately increasing value beyond cost savings to our client’s business.

We have appointed a local team of Account Management and creative specialists always in touch with stakeholders, ready to bring global sourcing advantages and a competitive edge in the industry. From idea catalogs and digital trends, we provide a holistic approach for MDLZ campaigns, and we tackle existing marketing challenges to create the right solution for any need.

The contract expansion comes after another recent win for Promidea, including the entrance on the vendor system list of Coca-Cola SA.

We are happy to support this rich market with our BTL services and innovative ideas for promotional products, always targeting to keep your brand top of mind.


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