Continued retention and long-term growth of key strategic client
Promidea is delighted to announce that we have been awarded with 3 years renewal contract with Mondelēz International Inc (MDLZ), as their official premiums aggregator across EU and BTL solutions and premiums integrators in MEA region.
The deal extends our current relationship with the food giant, which was initiated in 2014 in CEE countries as Premiums manager, and expanded to integrator BTL & Premiums Partner to GCC, Europe, and Africa in 2018. Following the successful years of delivering unified customer experience across shopper marketing initiatives, the partnership extension strengthens our collaboration and support for their regional strategy.
Promidea is using an extensive network of suppliers to identify the best suited solutions for our Mondelez stakeholders, providing premiums that are sourced ethically, are complying with the client’s high-quality expectations and local regulations, and are proven to be successful year after year. In parallel we are working together with Mondelez to establish a more sustainable path in the premiums policy, while optimising costs and ensuring the investment in our category has a high return.
This continued partnership will deliver our innovative ideas for promotional products & BTL, always targeting to keep the brand top of mind.