Whose extensive expertise and strategic vision have been pivotal in driving innovation and sustainable growth. With a passion for fostering meaningful collaborations and championing eco-conscious initiatives, Carmen plays a crucial role in shaping Promidea’s industry impact. Her ability to merge innovation, sustainability, and teamwork ensures Promidea remains at the forefront of business excellence. We are proud to have her as a driving force in our team.
Over 8 years of growing client relationships and driving sustainable marketing solutions.
Background and Experience
Can you share your journey into business development and what attracted you to this field?
My journey into business development started with a natural curiosity and a passion for connecting people and opportunities. Early on, I gravitated toward roles that blended strategy, relationships, and problem-solving. Over time, I recognized that business development offered a unique space where I could leverage both creative and analytical skills to identify growth opportunities and drive tangible results. What attracted me most to this field was the challenge of navigating complex markets, understanding diverse clients’ needs, and ultimately contributing to the success of business through innovative partnerships and sustainable growth strategies.
How has your previous experience prepared you for your role at Promidea? Before business development, I worked as a production manager, which taught me operational efficiency and cross-team collaboration. That experience gave me a solid understanding of business functions and helped me develop a strategic mindset. At Promidea, I use this foundation daily to drive growth and build strong client relationships and drive initiatives that lead to long-term growth and success.
Role-Specific Insights
What strategies have you found most effective in identifying new business opportunities?
A powerful approach I rely on is leveraging data-driven insights to decode market trends and customer behaviors. By analyzing demand fluctuations, seasonal cycles, and shifting preferences, I can anticipate which products will resonate most with specific industries and target audiences. Equally crucial is cultivating strong professional relationships through strategic networking, ensuring long-term connections with clients and industry partners that foster collaboration and sustained success.
How do you approach setting and achieving targets in a global marketing company?
I start with aligning targets to company goals and market realities. I look at historical performance, trends, and client needs to create ambitious yet realistic objectives. Clear communication and teamwork help ensure we meet those goals.
Industry Trends and Challenges
How do you stay informed about the latest trends in the promotional products industry?
I follow leading publications, attend trade shows, and join webinars. These channels often provide valuable opportunities to discover new suppliers, hear about best practices, and understand what’s working for other businesses. From my point of view, it's a great way to spot new ideas and solutions.
Can you discuss a recent trend that impacted your strategy and how you adapted?
One of the most impactful trends shaping business strategies in recent years has been the rising demand for sustainability and eco-friendly products. With consumers and businesses placing greater emphasis on environmental responsibility, there has been a notable shift toward offering high-quality products that are sustainably sourced or made from recycled materials.
To align with this evolving market, I have prioritized building partnerships with suppliers that specialize in eco-conscious promotional products. This approach has allowed me to develop tailored solutions that not only meet the demand for sustainable offerings but also align seamlessly with my clients’ values. Additionally, I have integrated sustainability into marketing campaigns and sales strategies, emphasizing the environmental benefits of our products—a message that has particularly resonated with brands committed to sustainability.
Client Relations and Market Expansion
What approaches do you use to build strong relationships with clients and partners?
I start by truly listening and understanding their goals. Transparency, reliability, and delivering on promises are key. Regular check-ins and honest conversations help build trust. With partners, I aim for win-win collaborations—supporting their growth strengthens the relationship long-term.
Sustainability and Innovation
What innovative solutions have you proposed to address environmental concerns?
With increasing awareness around environmental sustainability, I’ve proactively proposed several solutions to my clients. One of the most impactful solutions has been introducing eco-friendly product lines, such as items made from recycled or biodegradable materials (custom branded reusable bottles from recycled ocean plastic, organic cotton / recycled cotton tote bags- which offer both functional value and an eco-conscious message). I’ve worked with clients to incorporate sustainability also in packaging. Instead of using plastic or non-recyclable materials, we’ve designed packaging that is either recyclable, compostable or made from post-consumer recycled content.
Team Collaboration and Leadership
How do you collaborate with cross-functional teams to achieve goals?
I involve all relevant departments early in the process—sales, operations, production—so everyone is aligned. I keep communication open and proactive, and yes, I occasionally sweeten the collaboration with chocolates 😊)))- and that’s for real! I believe in fostering a collaborative problem-solving environment where each team can contribute their expertise. By aligning everyone around common goals, ensuring transparency, and maintaining a sense of shared responsibility, we can collectively drive business development initiatives forward and achieve long-term success.
Can you share a current project you’re leading?
I am currently leading a nationwide project set to launch this summer. Overseeing discussions, coordinating teams, and managing suppliers, I ensure seamless execution. The project involves specialized production items from China and locally produced POSM solutions, requiring constant innovation to meet client needs. Every day presents new challenges, but with adaptability and problem-solving at the forefront, we are making great strides. I’m confident in its success—but for a definitive answer, check back with me in October! 😄
Personal Insights
What motivates you in your work, and how do you stay driven?
I’m driven by results and the challenge of solving problems. Every client needs a chance to create something meaningful.To maintain my drive, I continuously set both short-term and long-term goals that push me to stay ahead of industry trends and improve my skills. I keep my focus on the bigger picture: how can I provide value both to my clients and my company. Staying adaptable and embracing innovation is the key! Making a difference—both for our clients and our team—is what keeps me going.
How do you balance your role with personal well-being?
I make time for what recharges me: family, fresh air, and sometimes a workout. 😊 That balance helps me stay focused and energized in a fast-paced industry.
